How Maison Elegance Recovered 35% of Abandoned Carts
January 15, 2026
35%
Carts Recovered
<2 min
Response Time
+28%
Revenue Increase
The Challenge
72% cart abandonment rate and customer response time exceeding 4 hours, leading to declining conversions.
The Solution
Maison Elegance deployed ZeniwApp in three key steps:
1. Intelligent FAQ Chatbot ZeniwApp’s AI chatbot was trained on the product catalog, return policies, and frequently asked questions. It now automatically handles 80% of customer inquiries, freeing the team for complex cases.
2. Automatic Cart Recovery Messages When a customer abandons their cart, a personalized WhatsApp message is automatically sent within 30 minutes. The message includes a cart summary and a direct payment link.
3. Real-Time Order Notifications Confirmation, shipping, delivery: every step is automatically communicated via WhatsApp, eliminating follow-up calls and improving customer satisfaction.
Detailed Results
Results were visible from the first month of deployment:
- Abandonment rate: from 72% to 47% (-25 points)
- Carts recovered: 35% of abandoned carts converted to sales
- Response time: from 4h+ to under 2 minutes on average
- Customer satisfaction: NPS score went from 42 to 68
- Revenue: 28% increase in the following quarter
“ZeniwApp transformed our customer relationship. Our customers get an immediate response and cart recovery messages generate sales every day.” — Claire M., E-commerce Director, Maison Elegance
Results
Recovered 35% of abandoned carts, reduced response time to under 2 minutes, and increased revenue by 28%.
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